Privacy Policy

Last updated: July 24, 2026

At Next Stop Guide (accessible from nextstopitinerary.com), your privacy is our priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. It complies with:

• The Hong Kong Personal Data (Privacy) Ordinance (PDPO);
• The EU General Data Protection Regulation (GDPR);
• The California Consumer Privacy Act (CCPA/CPRA); and
• Google's EU User Consent Policy and AdSense requirements.

1. Data Controller

Next Stop Guide is the data controller for the personal data processed through this website. The website is operated from Hong Kong.

2. Information We Collect

2.1 Automatically Collected Information

When you browse our site, we (and our third-party service providers) may automatically collect the following information:

• Browser type and version
• Device type and operating system
• Pages visited, time spent on each page, and navigation path
• Referring URL and exit pages
• IP address (which is considered personal data under GDPR and HK PDPO)
• Unique device identifiers (e.g., advertising ID)

2.2 Information You Voluntarily Provide

We do not require you to create an account to use our site. If you contact us via email, we will collect the personal data you provide (e.g., your name, email address, and message content). We only use this data to respond to your inquiry.

3. Lawful Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data under the following lawful bases:

• Consent: For non-essential cookies (analytics, advertising) and personalized ads — you have given explicit opt-in consent.
• Legitimate interest: For essential cookies and basic site functionality.
• Contractual necessity: If you contact us with a service inquiry.

4. Use of Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors interact with our site. GA4 may collect your IP address, device information, and browsing behavior. This data is transmitted to and stored by Google on servers that may be located in the United States and other countries.

You can learn more about Google's data processing at How Google uses data when you use our site.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

5. Use of Google AdSense & Cookies

We use Google AdSense to serve ads. Google AdSense uses cookies, including the DoubleClick DART cookie, to serve ads based on your visits to our site and other sites across the Internet. These cookies allow Google and its partners to serve interest-based (personalized) ads.

You may opt out of personalized advertising by visiting Google Ads Settings. You can also manage cookie preferences through your browser settings or our cookie consent banner.

Cookie Classification

We use the following categories of cookies:

• Essential / Strictly Necessary Cookies: Required for the website to function properly. No consent is required. (Legal basis: legitimate interest)
• Analytics Cookies: To understand how visitors use our site (Google Analytics). Consent required.
• Advertising Cookies: To deliver relevant ads and measure ad performance (Google AdSense). Consent required.

Non-essential cookies (analytics and advertising) are only set after you give explicit consent via our cookie consent banner. You may withdraw your consent at any time by clearing your cookies or adjusting your browser settings.

6. Affiliate Disclosure

Some links on Next Stop Guide are affiliate links. We may earn a commission — at no extra cost to you — if you make a purchase through these links. We are a participant in the Klook Affiliate Program and the Amazon Associates Program, and may participate in other affiliate programs.

We only recommend products and services we genuinely believe will add value to our readers.

7. Third-Party Links & Services

Our website contains links to third-party sites (e.g., Klook, Agoda, other travel booking platforms). We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

8. International Data Transfers

Your personal data may be transferred to and processed in countries outside your country of residence, including the United States (where Google's servers are located). When we transfer data from the EEA to countries without an adequacy decision, we rely on:

• Standard Contractual Clauses (SCCs) approved by the European Commission; or
• Other appropriate transfer safeguards.

By using our website and consenting to cookies, you acknowledge these international transfers.

9. Data Retention

We retain automatically collected data (analytics and advertising) for a period of 26 months (per Google Analytics retention settings). If you contact us via email, we retain your communication for as long as necessary to resolve your inquiry, after which it is deleted within 12 months.

10. Your Rights

10.1 Your Rights Under GDPR (EEA Visitors)

If you are in the EEA, you have the following rights:

• Right to access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate data.
• Right to erasure ("Right to be Forgotten"): Request deletion of your data.
• Right to restrict processing: Request limitation of how we use your data.
• Right to data portability: Request transfer of your data to another provider.
• Right to object: Object to processing based on legitimate interest, including profiling for advertising.
• Right to withdraw consent: Withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at the email below. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

10.2 Your Rights Under CCPA (California Visitors)

If you are a California resident, you have the following rights:

• Right to know: Request disclosure of the categories and specific pieces of personal data we have collected about you.
• Right to delete: Request deletion of personal data we have collected (subject to certain exceptions).
• Right to opt out of sale: We do not sell your personal data. However, some data sharing for personalized advertising may be considered a "sale" under CCPA. You have the right to opt out.
• Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your CCPA rights, please contact us at the email below. We aim to respond within 45 days.

10.3 Do Not Sell My Personal Information

California residents may opt out of the "sale" of their personal information. While we do not sell data in the traditional sense, we use advertising cookies that may be considered a sale under CCPA. You can opt out by:

• Managing your cookie preferences via our cookie consent banner; or
• Emailing us at the address below.

11. Data Security

We implement reasonable technical and organizational measures to protect your information, including SSL/TLS encryption. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

12. Children's Privacy

Our website is not directed at children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately so we can delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our practices. Changes will be posted on this page with an updated revision date. Material changes will be notified via a notice on our website.

14. Contact Us

If you have any questions, concerns, or wish to exercise your data protection rights, please contact us:

Email: [email protected]

Response time: We aim to respond within 30 days (GDPR requests) or 45 days (CCPA requests).